Sustainability is Good for Business

Here are 3 studies and 3 books to get you excited about going green in the workplace. Ethical, environmental & sustainable choices are guaranteed to make workplaces more productive & successful. You can start to build up loyalty & goodwill among customers and employees while you help make the world a better place.

Study: Environmental standards and labor productivity: Understanding the mechanisms that sustain sustainability

"firms that have adopted environmental standards enjoy a one standard deviation higher labor productivity than firms that have not adopted such standards"

Nielsen Report: Doing Well By Doing Good

"average annual sales increase of 2 percent for products with sustainability claims on the packaging and a rise of 5 percent for products that promoted sustainability actions through marketing programs. A review of 14 other brands without sustainability claims or marketing shows a sales rise of only 1 percent" 

2015 Cone Communications/Ebiquity Global CSR Study

91% of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues
84% say they seek out responsible products whenever possible
90% would boycott a company if they learned of irresponsible or deceptive business practices

Whether you are a large or small business here are some inspiring examples of sustainable ideas and guides:

By Darcy Hitchcock, Marsha Willard
By Marc J. Epstein, Adriana Rejc Buhovac